Free checklist template · Digital agency

Website launch checklist

A website launch checklist is the QA an agency works through before and after a site goes live: content and links, forms and tracking, SEO settings and redirects, speed, accessibility and security, the go-live itself, and the handover to the client. It catches the broken form or missing redirect before the client or their customers do.

Updated October 2026 · PDF, Word and CSV · Free to use, don’t resell

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Website launch checklist

Checklist template

Business
Location
Date

Website launch

For every site build or redesign, before and after go-live

DoneTaskNotesInitials
Content
Check every page against the approved sitemap, with no placeholder text or images left
Proofread headings, body copy, buttons and legal pages
Check every internal and external link, and that phone numbers and emails work
Forms and tracking
Submit every form and check the email or CRM entry arrives where the client expects
Check analytics, tag manager and conversion tracking fire on the right pages
Check the cookie or consent banner works as configured
SEO and redirects
Set page titles, meta descriptions and one H1 per page
Map old addresses to new ones with permanent redirects, and test themOn a redesign, export the old site’s pages first, so no ranking page is lost.
Remove any block on search engines, and check the sitemap and robots.txt
Speed, accessibility and security
Test page speed on a phone, and compress any large images
Check alt text, color contrast, heading order and keyboard navigation
Confirm the SSL certificate, backups and admin accounts with strong passwords
Go-live
Get the client’s written approval to launch
Point the domain, and check the site loads on every version of the address
Test the live site on desktop, tablet and phone in the main browsers
After launch
Submit the sitemap to search engines and watch for crawl errors
Recheck forms and tracking on the live site within a day
Hand over logins, a how-to guide and the support terms to the client
Completed by
Checked by (manager)
Date
Notes

How to use this template

  1. Add your CMS, hosting and analytics setup, and remove what doesn’t apply to the build.
  2. Work through it for every launch, with the developer ticking each item and the account lead checking.
  3. Get the client’s written approval before go-live, and keep the completed checklist on the project file.
  4. When something is found after launch, add the check that would have caught it.

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Common questions

What should be on a website launch checklist?

Content and links, forms and tracking, SEO settings and redirects, speed, accessibility and security, the go-live steps, and checks after launch. Add the integrations each build uses.

Why are redirects important when launching a new website?

When page addresses change, permanent redirects send visitors and search engines from the old address to the new one. Without them, a redesign can lose search rankings and break links people have saved.

Who should sign off a website launch?

The developer completes the checks, the account lead or a second person reviews them, and the client approves the launch in writing. That record settles any later question about what was agreed.

Can I run website launch QA in Wikidoc?

Wikidoc checklists repeat daily, weekly or monthly, so a per-launch list works best as an SOP your team follows on every build. For recurring work, such as monthly site maintenance, import the CSV as a checklist with an approver.

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