Free checklist template · Digital agency

Content publishing checklist

A content publishing checklist is what an agency checks before each blog post, page or article goes live: that it meets the brief, is edited and approved, has its title, description and headings set, its images and links work, and it is scheduled and shared. A final check catches errors before the client’s audience does.

Updated November 2026 · PDF, Word and CSV · Free to use, don’t resell

Download PDF Use it in Wikidoc ↓

Checklist template

Business
Location
Date

Each piece

Before each post or page goes live

Done	Task	Notes	Initials
Content
	Check it answers the brief and the target search
	Edit and proofread it
	Check facts and figures and link to the sources
	Get the client’s written approval
On the page
	Set the page title and meta description
	Check there is one H1 and the headings are in order
	Compress images and add alt text
	Check every link works and opens the right page
Publish
	Preview it on desktop and mobile
	Publish or schedule it at the agreed time
	Check it is live, indexed and shared as planned

Completed by
Checked by (manager)
Date
Notes

Common questions

What should you check before publishing a blog post?

That it matches the brief, is proofread and approved, has its title, description and headings set, its images are compressed with alt text, and every link works.

Why preview content on mobile before publishing?

Most visitors read on a phone. Previewing catches broken tables, huge images and awkward line breaks that look fine on a desktop.

Who should approve agency content?

The client’s named decision-maker, in writing, before it is published.

Content publishing checklist

Each piece

How to use this template

Use it in Wikidoc

Document how it’s done

Train the team on it

Map who does what

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Common questions

What should you check before publishing a blog post?

Why preview content on mobile before publishing?

Who should approve agency content?

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